CHIACAGO BY BIRTH, NEW YORK CITY BY LIFE. ATHLETE, STYLIST, DESIGNER, COMEDIAN & CHEF BY HEART.
CREATIVE STRATEGIST BY TRADE. I MAKE BIG IDEAS INTO REALITY.
HI, I’M TAYLOR NAUGHTON.
I help businesses build brands and design meaningful experiences for fans, customers and communities. My work spans leading experience and creative strategy for a major sports team, Fortune 100 brands across fashion, tech & hospitality, launching a fashion nonprofit and advising emerging brands. Currently, I lead creative strategy for my client Google Gemini, shaping their culturally driven sports & entertainment partnerships and experiences.
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Identify new opportunities for growth and whitespace in the market
Develop product, program, and campaign concepts that stand out
Design membership, loyalty, and community initiatives that drive engagement
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Define brand vision, look & feel, tone, and messaging
Craft authentic stories and content strategies that resonate
Guide creative teams and partners to align with brand goals
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Create programs, campaigns, and activations for digital and in-person audiences
Design event concepts, from high-level vision to detailed run-of-show
Ensure every touchpoint feels cohesive and on-brand
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Manage timelines, budgets, and teams from concept to execution
Source the right partners, talent, and resources (venues, materials, sponsors, content creators)
Keep projects on track and delivering on business goals
