Chicago by birth, New York City by life. Athlete, stylist, designer, comedian and chef by heart.

Creative strategist by trade. I make big ideas into reality.

Hi, I’m Taylor Naughton.

I help businesses build their brand and design better experiences for fans, customers, and communities. For over eight years, I have led experience strategy for a major sports team, developed brand ecosystems and campaigns for Fortune 100 companies in fashion, tech and hospitality, launched a fashion non-profit, and consulted for emerging brands. Through my work, I shape how brands show up in the world and connect to customers in meaningful ways.

WHAT I DO

    • Identify new opportunities for growth and whitespace in the market

    • Develop product, program, and campaign concepts that stand out

    • Design membership, loyalty, and community initiatives that drive engagement

    • Define brand vision, look & feel, tone, and messaging

    • Craft authentic stories and content strategies that resonate

    • Guide creative teams and partners to align with brand goals

    • Create programs, campaigns, and activations for digital and in-person audiences

    • Design event concepts, from high-level vision to detailed run-of-show

    • Ensure every touchpoint feels cohesive and on-brand

    • Manage timelines, budgets, and teams from concept to execution

    • Source the right partners, talent, and resources (venues, materials, sponsors, content creators)

    • Keep projects on track and delivering on business goals