CHICAGO BY BIRTH, NEW YORK CITY BY LIFE. ATHLETE, STYLIST, DESIGNER, COMEDIAN & CHEF BY HEART.

CREATIVE STRATEGIST BY TRADE. I MAKE BIG IDEAS INTO REALITY.

HI, I’M TAYLOR NAUGHTON.

I help businesses build brands and design meaningful experiences for fans, customers and communities. My work spans leading experience and creative strategy for a major sports team, Fortune 100 brands across fashion, tech & hospitality, launching a fashion nonprofit and advising emerging brands. Currently, I lead creative strategy for my client Google Gemini, shaping their culturally driven sports & entertainment partnerships and experiences.

    • Identify new opportunities for growth and whitespace in the market

    • Develop product, program, and campaign concepts that stand out

    • Design membership, loyalty, and community initiatives that drive engagement

    • Define brand vision, look & feel, tone, and messaging

    • Craft authentic stories and content strategies that resonate

    • Guide creative teams and partners to align with brand goals

    • Create programs, campaigns, and activations for digital and in-person audiences

    • Design event concepts, from high-level vision to detailed run-of-show

    • Ensure every touchpoint feels cohesive and on-brand

    • Manage timelines, budgets, and teams from concept to execution

    • Source the right partners, talent, and resources (venues, materials, sponsors, content creators)

    • Keep projects on track and delivering on business goals

WHAT I DO