Lucien Etori is the Chief Strategy Officer at McCann New York, one of the world's leading brand marketing agencies. With over 25 years of experience in brand-building, Lucien has held senior roles at top agencies and is known for his innovative work, including creating the name 'Wi-Fi'. His international background and previous career as a DJ contribute to his unique perspective on marketing, brand, and culture. At McCann, Lucien leads the strategy team, integrating creative, digital, and marketing innovation while fostering cross-disciplinary collaboration. Lucien's appointment at McCann comes as the agency strengthens its capabilities and aims to drive important cultural moments across industries.